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每周新闻速递Weekly Update(第56期)

发布时间:2021-11-07

01

媒体聚焦2021天府菜油城市快闪系列活动

The Wonderful Harvest in Tianfu, 2021 Tianfu Rap Oil City Flash Mob Activity, draws public attention

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为传播“天府菜油”品牌文化,进一步提升“天府菜油”品牌影响力,助力四川菜油产业高质量发展,“丰收天府·由你精彩”2021天府菜油城市快闪系列活动应运而生。活动自9月25日在成都宽窄巷子东广场启幕以来,就受到年轻人的广泛关注。据不完全统计,快闪相关作品在微信、微博客户端、抖音、学习强国等平台发布后,引起强烈反响,短短几周,累计曝光量已突破1000万次。

To spread the brand culture and enhance the brand influence of Tianfu Rap Oil andcontribute the high-quality development of Sichuan rap oil industry, the Wonderful Harvest in Tianfu, 2021 Tianfu Rap Oil City Flash Mob activity came into being. The activity has attracted wide attention from young people since it was launched at the East Square of Kuanzhai Alley in Chengdu on September 25. The activity has aroused strong interest after being released on Wechat, Weibo, TikTok, Xuexi Qiangguo and other platforms, with over 10 million times of cumulative exposure in just a few weeks.



02

剧透:即将召开的第四届进博会是什么样?

The 4th China International Import Expo takes place in Shanghai from November 5 to 10

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第四届中国国际进口博览会于2021年11月5日至10日在上海举行。在10月28日举行的进博会新闻发布会上获悉,本届进博会共有58个国家和3个国际组织参加国家展,来自127个国家和地区的近3000家参展商亮相企业展,国别、企业数均超过上届;各地采购商报名积极踊跃,共有39个交易团、599个分团到会开展专业采购;虹桥论坛在主论坛外,将举办“中国加入世贸组织二十周年:互利共赢 共创未来”高层论坛,同期还将举办中国加入世贸组织20周年专题展。

The 4th China International Import Expo (the 4th CIIE) will be held in Shanghai from November 5 to 10, 2021. According to the press conference of the CIIE held on October 28, 58 countries and three international organizations exhibit in the national exhibition, and nearly 3,000 exhibitors from 127 countries and regions exhibit in theenterprise exhibition, with the number of countries and enterprises exceeding that of the last session. Purchasers will actively join in the expo with a total of 39 trading groups, 599 sub-groups to carry out professional procurement. In addition to the main forum, the Hongqiao International Economic Forum will hold a High-level Session on the 20th Anniversary of China’s Accession to the WTO: Mutual Benefit, Shared Future. At the same time, a special exhibition on the 20th Anniversary of China’s Accession to the WTO will be held.



03

建长效合作机制“威远无花果”品牌 威远县政府与四川国际品牌传播有限公司签订合作协议

Weiyuan County government signs a cooperation agreement with SIE

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11月4日,在2021年内江人才活动周走进威远活动现场会上,威远县政府与四川国际品牌传播有限公司正式签署合作协议。双方将建立长期合作机制,携手打造“威远无花果”公共品牌,提升威远无花果产品附加值,助力乡村振兴。这是继“天府菜油”品牌推广之后,四川国际品牌传播有限公司在全省现代农业“10+3”产业体系中,开展的又一个“川字号”区域公共品牌的品牌推广工作。

On November 4, Weiyuan County government officially signed a cooperation agreement with SIE during 2021 Sichuan Neijiang Talent Activity Week into Weiyuan Sub-Activities. The two sides decided to establish a long-term cooperation mechanism to jointly build the public brand of Weiyuan Fig, enhance the added value of Weiyuan Fig products and contribute to rural revitalization. This is another promotion campaign for regional public brand of Sichuan carried out by SIE to facilitate the province's modern agriculture "10+3" industrial system, following the brand promotion campaign of Tianfu Rap Oil.


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